{"id":17971,"date":"2023-03-09T08:39:10","date_gmt":"2023-03-09T15:39:10","guid":{"rendered":"https:\/\/www.signs.com\/blog\/?p=17971"},"modified":"2023-03-10T16:53:44","modified_gmt":"2023-03-10T23:53:44","slug":"large-format-vs-small-format-signage-101","status":"publish","type":"post","link":"https:\/\/www.signs.com\/blog\/large-format-vs-small-format-signage-101\/","title":{"rendered":"Large Format Vs Small Format | Signage 101"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Have you ever wondered about the differences in small and large print materials? You see it all all the time\u2014whether it be the flyers posted on the office refrigerator or one of the many billboards you pass on an almost daily basis. What is large format, what is small format and how do these worlds differ from each other?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We\u2019ll answer what large format and small format printing are and give you ideas and examples to help you know where to start on your print project.<\/span><\/p>\n\n\n\n<div style=\"border: 1px #575759; padding: 8px; box-shadow: 4px 4px 10px 0px #116eb5;\">Large format (wide format) printing includes any printed medium between 18\u201d and 100\u201d wide. Prints that are more than 100\u201d wide are called super wide or <em>grand format<\/em>. Small format printing includes everything from standard copy paper printing to personal printing devices to large quantity printing through industrial printers but at small sizes than large format printing.<\/div>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is Large Format?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Large Format (which is also known as <\/span><i><span style=\"font-weight: 400;\">wide format) <\/span><\/i><span style=\"font-weight: 400;\">is any print with a width between 18\u201d and 100\u201d. Print widths that are over 100\u201d wide are super wide or grand format. There are several applications to large format printing. Many businesses utilize large format print materials for <\/span><a href=\"https:\/\/www.signs.com\/aluminum\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">aluminum signs<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.signs.com\/custom-banners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">banners<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.signs.com\/vinyl-lettering\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">vinyl lettering<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.signs.com\/vehicle-decals\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">vehicle decals\/wraps<\/span><\/a><span style=\"font-weight: 400;\"> and more. You\u2019ll often see examples of large format prints in retail stores. Many stores will hang promotional signage up in storefront windows as well as within the store from the ceiling tiles. Take a look that the following table to see some of the most frequent types of large format print applications along with common sizes and uses.<\/span><\/p>\n\n\n\n<p><style>\ntable {<br \/>    width:100%;<br \/>}<br \/>table, th, td {<br \/>}<br \/>th, td {<br \/>    padding: 15px;<br \/>    text-align: left;<br \/>}<br \/>table#t01 tr:nth-child(even) {<br \/>    background-color: #eee;<br \/>}<br \/>table#t01 tr:nth-child(odd) {<br \/>   background-color: #fff;<br \/>}<br \/>table#t01 th {<br \/>    background-color: #1a97d2;<br \/>    color: white;<br \/>}<br \/><\/style><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><th>Product<\/th><th>Common Sizes<\/th><th>Common Uses<\/th><\/tr><tr><td><b><a href=\"https:\/\/www.signs.com\/banners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vinyl Banner<\/a><\/b><span style=\"font-weight: 400;\"> \u2014 Frequently produced in 13 oz or 18 oz material. Can also be made from mesh vinyl, cloth and other flexible material. <\/span><\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6\u2019w X 3\u2019h 5\u2019w X 3\u2019h 4\u2019w X 2\u2019h <\/span><\/li> <\/ul> <\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hang from buildingString up between postsAttach to chain link fenceHang over street <\/span><\/li> <\/ul> <\/td><\/tr><tr><td><b>Corrugated Plastic (<a href=\"https:\/\/www.signs.com\/yard-signs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yard Signs<\/a>)<\/b><span style=\"font-weight: 400;\"> \u2014 Most commonly 4mm thick, corrugated plastic is a partially rigid material that is flat on both sides with vertical fluting in between, making the signs light but also durable.<\/span><\/td><td>\n<ul>\n<li><span style=\"font-weight: 400;\">24\u201dw X 18\u201dh<\/span><\/li>\n<\/ul>\n<\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Used with wire stakes to place in the ground Often used for political campaigns and in real estate<\/span><\/li> <\/ul> <\/td><\/tr><tr><td><b>Rigid<span style=\"font-weight: 400;\"> \u2014 Rigid materials such as <a href=\"https:\/\/www.signs.com\/aluminum\/\" target=\"_blank\" rel=\"noreferrer noopener\">aluminum<\/a>, <a href=\"https:\/\/www.signs.com\/wooden\/\" target=\"_blank\" rel=\"noreferrer noopener\">wood<\/a>, <a href=\"https:\/\/www.signs.com\/acrylic\/\" target=\"_blank\" rel=\"noreferrer noopener\">acrylic<\/a> and <a href=\"https:\/\/www.signs.com\/plastic-signs\/\" target=\"_blank\" rel=\"noreferrer noopener\">plastic<\/a> are commonly used in wide format products. They make great signage for businesses because they are durable as well as aesthetically pleasing.<\/span><\/b><\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">24\u201dw X 18\u201dh60\u201dw X 36\u201dh18\u201dw X 18\u201dh24\u201dw X 24\u201dh<\/span><\/li> <\/ul> <\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mounted to storefronts or walls as business signageHung on interior walls for branding or directional signageMounted to posts<\/span><\/li> <\/ul> <\/td><\/tr><tr><td><b><a href=\"https:\/\/www.signs.com\/a-frame-signs\/\" target=\"_blank\" rel=\"noreferrer noopener\">A-Frames<\/a> (Sandwich Boards) <\/b><span style=\"font-weight: 400;\">\u2014 Most frequently used by small businesses and restaurants as sidewalk signs.<\/span><\/td><td>\n<ul>\n<li><span style=\"font-weight: 400;\">24\u201dw X 36\u201dh<\/span><\/li>\n<\/ul>\n<\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Placed out on sidewalks or in front of buildingsSet up on roadside to direct traffic<\/span><\/li><\/ul> <\/td><\/tr><tr><td><a href=\"https:\/\/www.signs.com\/flags\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>Flags <\/b><\/a><span style=\"font-weight: 400;\">\u2014 Flags are a popular print material. They can be cut and printed in many shapes and sizes. Common types are rectangle flags and feather flags.<\/span><\/td><td><span style=\"font-weight: 400;\">Rectangle Flags: <\/span>  <ul><li><span style=\"font-weight: 400;\">3\u2019w X 5\u2019h<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Feather Flags:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">2\u2019w X 8\u2019h<\/span>2.5\u2019w X 9.5\u2019h<\/li><\/ul> <\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hang from a polePlace along roadside<\/span><\/li><\/ul> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a few different methods for printing large format. The earliest prints in large format were completed using lithography and screen printing technologies which are still used in certain situations today. In lithography and screen printing, material is laid flat while the press or screen with the design works ink into the material leaving the impression. In some cases, the material is laid in a movable bed and rolled through the press to apply the ink. As you might imagine the larger the desired print, the longer the setup time and thus more expensive each single print costs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Near the end of the 20th century, large format truly took off with the advent of digital printing methods. Inkjet, laser, and UV Printing have evolved rapidly. You can now print very clear images in vibrant color on nearly any substrate. Most digital printers today have a feeder which pushes the material through the printers allowing inks to be applied from the printhead. These are called roll printers (aka \u201croll to roll\u201d). Some digital printers are designed to print on rigid materials like the aluminum signs mentioned above. The material is loaded onto the bed and pushed through the print heads on rollers\u2014these are called flatbed printers. See the examples of both below: <\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-18173 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2018\/11\/IMG_1882.jpg\" alt=\"Large format roll-to-roll printer.\" class=\"wp-image-18173\"\/><figcaption>Example of large format roll to roll printer.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image size-full wp-image-18175\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2018\/11\/IMG_1890.jpg\" alt=\"Large format flatbed printer.\" class=\"wp-image-18175\"\/><figcaption>Example of a large format flatbed printer.<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The most common types of large format printing today are: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Screen Printing &#8211; a process that involves transferring ink through a screen. This method works particularly well with fabrics and were the same design will be printed in large quantities. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offset Printing &#8211; Where ink is transferred from one surface to another, usually through a series of rollers. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital Printers &#8211; Ink is printed through heads and the printing machine feeds material through the printer as the print heads release ink.&nbsp; &nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Check out our <\/span><a href=\"https:\/\/www.signs.com\/blog\/uv-screen-offset-printing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">blog post<\/span><\/a><span style=\"font-weight: 400;\"> which describes these print technologies in more detail. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Displaying a piece of art, advertisement, or attention-getting graphic in large format is a fantastic way to get noticed as a business. Despite the fact that big commercial printers, which can be very cost prohibitive for anyone except large companies, large format printing is a growing industry with more cost-effective print options available all of the time. Printing technologies and the spread of such companies with access to these printers now allow you to print stunning graphic designs or custom artwork on virtually any medium.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.signs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Signs.com<\/span><\/a><span style=\"font-weight: 400;\"> proudly employs state of the art digital UV printers for all of your wide format jobs. This means your design can be printed on almost any material from plastic, to vinyl, to metal up to 48\u201d x 96\u201d in most cases. The UV Printing process also makes your design more durable on your sign. Learn more about the way digital UV ink works <\/span><a href=\"https:\/\/www.signs.com\/blog\/uv-ink-vs-solvent-ink-vs-toner-signage-101\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><strong>Large Format Highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Print width between 18\u201d and 100\u201d<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grand format has print width over 100\u201d<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Common large format prints include vinyl banners, yard signs, aluminum signs, a-frames and flags<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prints are created using lithography, screen, and digital printing<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital printing method allows for vibrant color on most surfaces<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is Small Format? <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Small format printing includes a much broader definition in the printing world. Your personal printer sitting on your desk at home is a small format printer, for instance. Depending on the type of paper you buy, you can inkjet or laserjet print lots of different media from photographs to pamphlets and (of course) copy paper materials. From the commercial print industry many small format products are printed with high quality inks on industrial printers that can produce large quantities in a very short period. You are familiar with a lot of the products associated with small format printing. See the table below for some of the most common applications, sizes and uses of small format print products:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><th>Product<\/th><th>Common Sizes<\/th><th>Common Uses<\/th><\/tr><tr><td><a href=\"https:\/\/www.signs.com\/business-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>Business Cards <\/b><\/a><span style=\"font-weight: 400;\">\u2014 Often made from 14 pt cardstock or 20 mil vinyl magnets. Business cards are customizable and sold in bulk<\/span><\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3\u201dw X 2.5\u201dh<\/span><\/li><\/ul> <\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide contact information<\/span><\/li><\/ul> <\/td><\/tr><tr><td><a href=\"https:\/\/www.signs.com\/postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>Postcards<\/b><\/a><span style=\"font-weight: 400;\"> \u2014 Versatile, print product made to several different sizes. Usually printed on cardstock. \u00a0<\/span><\/td><td><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5.8\u201dw X4.1\u201dh5\u201dw X7\u201dh6.5&#8243;w X 9&#8243;h <\/span><\/li><\/ul><\/td><td><ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Travel &amp; tourism Business direct mail<\/span> <\/li><\/ul><\/td><\/tr><tr><td><a href=\"https:\/\/www.signs.com\/business-flyers\/\"><b>Flyers<\/b><\/a><span style=\"font-weight: 400;\"> \u2014 Usually printed on standard copy paper or on higher quality glossy paper stocks.<\/span><\/td><td> <ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4\u201dw X 6\u201dh5.5\u201dw X 8.5\u201dh8.5\u201dw X 11\u201dh<\/span> <\/li><\/ul><\/td><td>  <ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frequently used to inform people about events, promotions, etc.<\/span><\/li><\/ul> <\/td><\/tr><tr><td><a href=\"https:\/\/www.signs.com\/brochures\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>Brochures <\/b><\/a><span style=\"font-weight: 400;\">\u2014 Frequently printed on lightweight cardstock, brochures (or pamphlets) have a bifold, trifold or z fold.<\/span><\/td><td><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">8.5\u201dw X 11\u201dh11\u201dw X 17\u201dh<\/span> <\/li><\/ul><\/td><td><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Information pieceFold-out messaging material with images and text. <\/span><\/li><\/ul> <\/td><\/tr><tr><td><b>Stickers \u2014 <\/b><span style=\"font-weight: 400;\">Everything from <a href=\"https:\/\/www.signs.com\/bumper-stickers\/\" target=\"_blank\" rel=\"noreferrer noopener\">bumper stickers<\/a> to labels. Stickers are used personally and commercially for a myriad of reasons.<\/span><\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2\u201dw X 2\u201dh4\u201dw X 2\u201dh6\u201dw X 6\u201dh10\u201dw X 3\u201dh<\/span><\/li><\/ul> <\/td><td> <ul> <li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Used on vehicles, as promotional handouts, and more. &nbsp;<\/span><\/li><\/ul> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Similar to large format, there are several different types of small format printers. The large quantities usually needed for small format products like business cards or postcards means that most jobs are professionally printed onto larger sheets and then cut down to size after printing and drying. This process is usually done via offset printing, but can be completed with digital printers as well. Due to the time to set up, cost of materials, and other factors, it is much more affordable to order small format products in bulk rather than purchasing one print at a time. Sellers of small format printed materials usually provide discounts when purchasing higher quantities of the same print. &nbsp;<\/span><\/p>\n\n\n\n<p><strong>Small Format Highlights: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Print almost anything on hundreds of material types<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some prints can be done with personal printers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great for marketing materials like business cards and brochures<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inexpensive, especially for large quantity orders<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What Format is Best for You? <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you have a better understanding of large format vs. small format printing, you should be able to make a more informed decision about what type of printing you will need for your project.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Large format printing gives you the freedom to make a bold statement by printing whatever you want on several sign materials from flexible to rigid and durable to light. With large format printing you can get great indoor and outdoor use signs that easily capture attention of passersby. You can also order in smaller quantities or one off prints. Small format printing, on the other hand, often means that you\u2019ll need to order your designs in bulk due to the cost ratio of set-up time, materials and size of the print job. With small format however you may find lots of value in promotional products that can be distributed to a large, but targeted audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are major differences separating small and large format printing\u2014it comes down to how you plan to use the end product. Now that you have a better understanding of these printing worlds, take a look at our large selection of large format and small format options by <\/span><a href=\"https:\/\/www.signs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">browsing our products<\/span><\/a><span style=\"font-weight: 400;\"> found on our site. When you order from Signs.com, you\u2019ll get high quality, fully customizable signage and quick turnaround times on your orders.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered about the differences in small and large print materials? You see it all all the time\u2014whether it be the flyers posted on the office refrigerator or one of the many billboards you pass on an almost daily basis. What is large format, what is small format and how do these worlds [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":18257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[564],"tags":[625,566],"class_list":["post-17971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-signage-101","tag-printing","tag-signage-101-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Large Format Vs. 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